From March 4, European consumers get a chance to create their own individual New Era caps through the internet. At www.newerabyyou.com, shoppers can customize their caps according to their needs and preferences. They have the choice among 200 different logos, 33 materials and 56 colors. The 9Fifty and 59Fifty caps are the basis of all new creations under the flag of the “New Era by You” program. The rich offer of styles and materials allows more than 10 billion different combinations, making it quite likely that many users will wear really unique headwear. On the website, users have also the opportunity to vote for their favorite styles The customized caps will be available in Europe at a retail price of €69.
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